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WSJ.com: Fashion Journal

Fashion Journal

How Stores Know What You Want When You Shop

Wed, 29 Apr 2015 23:44:25 EDT

A typical apparel retailers collects enough customer behavior data to fill nearly one million books with the information. Many stores use statistical analysis of consumer habits and preferences to decide on discounts, product placement and styles.


A Shoe Designer's Next Platform

Wed, 25 Mar 2015 19:56:35 EDT

Brian Atwood, whose sexy high heels are red-carpet mainstays, shakes his head over the current taste for ‘ugly chic’ flats, contemplates new creative outlets and explains what pushes a platform shoe from sexy to vulgar.


Luxe Fashion Houses Vie For Decadent Show Destinations

Wed, 13 May 2015 21:48:19 EDT

Louis Vuitton brought guests from around the world to Palm Springs, Calif. for its cruise collection fashion show, but the parties, dinners and socializing in the desert created a posh camp atmosphere spanning three days.


Luxury Stores Get Stingy About Energy Costs

Thu, 16 Apr 2015 06:11:50 EDT

French fashion group LVMH is reducing its energy usage by changing the lighting in Louis Vuitton, Bulgari and Sephora stores.


Can Skipping the Runway Pay Off?

Wed, 08 Apr 2015 23:37:05 EDT

After canceling her fall runway show, designer Rebecca Taylor is pursuing a new marketing strategy she believes is more in tune with the way consumers connect to fashion.


Nude Hose Make a Comeback

Thu, 21 May 2015 12:19:42 EDT

Sheer hose return, after many years in fashion’s backwaters.


Runway Top 10: Covet or Cringe?

Thu, 12 Mar 2015 11:59:00 EDT

As fashion weeks wrap up, the coming trends include longer hemlines, pleats, a new shade of orange; some like it see-through.


The Power to Start a Fashion Trend

Wed, 01 Apr 2015 21:34:26 EDT

There are just a handful of designers who can single-handedly launch trends. Nicolas Ghesquière is one of them.


Fashion's Secret Blockbusters

Wed, 27 May 2015 19:22:46 EDT

Stores promote what’s new, but they keep certain wardrobe workhorses on ‘replenishment,’ ensuring they return season after season.


Shop Like a VIP

Wed, 13 May 2015 14:28:35 EDT

Luxury labels are creating lavish dressing rooms to woo big spenders and keep them shopping longer